ICAN2020 Case Study
INTERNATIONAL CANNABIS CONVENTION 2020
Make a Statement.
International Cannabis Events presents a once-only opportunity for industry leaders and consumers to share an international stage with Mexico’s policy makers and thought leaders. They came to us to help craft the image and promote the first event of it’s kind in Mexico City. Our primary goal was to convey directly on the website, the same feeling of awe and amazement that will occur at the event itself, and we’re not only speaking about engaging pages but also about providing users all of the information they need.
UI UX Design
Brand Identity & Guidelines
ICAN2020 is the first cannabis event of it’s kind. Promoting the website and all of the social media channels is a difficult challenge. Their old site was not optimized, ran slow and had several technical problems. Unnecessary plugins, multiple page builders, incorrect heading structure, and unoptimized images. We started by rebuilding and restructuring the website. The navigation links were cluttered and unnecessary. We reduced the number of them and strategized a better order. This allowed us to help the user find what they needed, faster and easier. Without getting confused.
Built for success
Our goal was to connect with industry leaders and business owners of the rising Mexican cannabis market. Users can go to this event to accelerate their career in the cannabis industry on an international level.
With the successful launch of a powerful intuitive website, ICAN2020 is well positioned to capitalize on the opportunity of Mexico’s first Cannabis convention. We are looking forward to working with them for years to come and each additional event.