ICAN2020 Case Study

INTERNATIONAL CANNABIS CONVENTION 2020

Mexico's first.

Will you define Mexico’s cannabis market… or will your competitors?

Make a Statement.

International Cannabis Events presents a once-only opportunity for industry leaders and consumers to share an international stage with Mexico’s policy makers and thought leaders. They came to us to help craft the image and promote the first event of it’s kind in Mexico City. Our primary goal was to convey directly on the website, the same feeling of awe and amazement that will occur at the event itself, and we’re not only speaking about engaging pages but also about providing users all of the information they need.

Platforms

Web (Responsive)

Roles

Product Strategy
UI UX Design
Interaction Design
Development
Quality Assurance

Deliverables

Responsive Web Design
Design System
Brand Identity & Guidelines

Side-By-Side Comparison

Previous Build
Green Growth Build

The Challenge

ICAN2020 is the first cannabis event of it’s kind. Promoting the website and all of the social media channels is a difficult challenge. Their old site was not optimized, ran slow and had several technical problems. Unnecessary plugins, multiple page builders, incorrect heading structure, and unoptimized images. We started by rebuilding and restructuring the website. The navigation links were cluttered and unnecessary. We reduced the number of them and strategized a better order. This allowed us to help the user find what they needed, faster and easier. Without getting confused.

01.

Web Design

02.

Social Media

03.

Digital Ads

Built for success

Our goal was to connect with industry leaders and business owners of the rising Mexican cannabis market. Users can go to this event to accelerate their career in the cannabis industry on an international level.

Launch

With the successful launch of a powerful intuitive website, ICAN2020 is well positioned to capitalize on the opportunity of Mexico’s first Cannabis convention. We are looking forward to working with them for years to come and each additional event.

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Team Picture GGM

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Get a FREE strategy session!

Talk to one of our experienced brand architects that have made millions of dollars for our clients.

Team Picture GGM

Contact Us