International Cannabis Events presents a once-only opportunity for industry leaders and consumers to share an international stage with Mexico’s policy makers and thought leaders. They came to us to help craft the image and promote the first event of it’s kind in Mexico City. Our primary goal was to convey directly on the website, the same feeling of awe and amazement that will occur at the event itself, and we’re not only speaking about engaging pages but also about providing users all of the information they need.
A New Site. A New Look.
Their old site was not optimized, ran slow and had several technical problems. Unnecessary plugins, multiple page builders, incorrect heading structure, and unoptimized images. We started by rebuilding and restructuring the website. The navigation links were cluttered and unnecessary. We reduced the number of them and strategized a better order. This allowed us to help the user find what they needed, faster and easier. Without getting confused. 85% of users felt the old site was cluttered, random and difficult to use. The new site however, 98% said that it was, clean, simple and effective to find information.
We did not change their branding however, the key was using their branding in the way it was intended in the first place. We gave a clean cohesive page structure, across the entire site.
One of the main issues when it came to the site was the mobile optimization. It was difficult to read and had awkward spacing running rampant all over the site. We made sure to focus on making it work efficiently and load quickly on mobile.
Overall, we were successful in restructuring their website, adding necessary features and cleaning the backend of the site.