PolicyQuake helps the novice and expert navigate through the ever-expanding cannabis industry.
Since the beginning
Demitri Downing and his team have been in the middle of the development of the medical marijuana industry since 2012. He has developed a deep understanding of the nuances of the emerging industry even guiding in the writing of Prop 205. In 2016 Demitri Downing became the founder of MITA, the Arizona Marijuana Industry Trade Association (formerly the DNA dispensary Network Association), Arizona’s first and largest industry trade association.
The Cannabis Industry
Demitri has distinguished himself in the Cannabis industry with his understanding of the regulatory structure and the emerging marketplace in Arizona and nationally. Demitri, through his company PolicyQuake, has lobbied in Nevada & Arizona for pro-industry changes in the law as well as advised and helped develop numerous dispensaries and cultivations operations. A registered lobbyist and former Tribal Prosecutor Demitri, brings to the industry a level of professionalism, compliance, and accountability.
A New Site. A New Look.
Their old site was not optimized, ran slow and had several technical problems. Unnecessary plugins, multiple page builders, incorrect heading structure, and unoptimized images. We started by rebuilding and restructuring the website. The navigation links were cluttered and unnecessary. We reduced the number of them and strategized a better order. This allowed us to help the user find what they needed, faster and easier. Without getting confused. 85% of users felt the old site was cluttered, random and difficult to use. The new site however, 98% said that it was, clean, simple and effective to find information.
We did not change their branding however, the key was using their branding in the way it was intended in the first place. We gave a clean cohesive page structure, across the entire site.
One of the main issues when it came to the site was the mobile optimization. It was difficult to read and had awkward spacing running rampant all over the site. We made sure to focus on making it work efficiently and load quickly on mobile.
Overall, we were successful in restructuring their website, adding necessary features and cleaning the backend of the site.